tag:blogger.com,1999:blog-9502934111721254212024-03-13T13:55:04.557-07:00Ecogreen Energy SolutionsUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-950293411172125421.post-65927184356831649692014-09-28T23:36:00.000-07:002014-09-28T23:36:13.146-07:00 How to connect your hotel brand to your customers in the world of semantic search<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="entry-content">
With the introduction of semantic search at the end of 2013, Google
changed the way customers find hotels and services. It changed the
information that we receive each time we search. The upshot: the hotel
industry needs to profoundly change the way we market our hotels and
manage our online presence.<br />
<br />
Now, it’s all about the user experience, which is increasingly
mobile. Google is predicting that mobile search will overtake desktop
search queries by the end of 2014. We increasingly use voice search and
talk to our mobile like we would our best friend. We ask it about the
weather, best restaurants and the best hotel to stay.<br />
<br />
Last year, an SEO checklist consisted of back links (from anyone
anywhere), on-page SEO, domain names, hosting location and link
structure. Practices were easily gamed by building artificial links and
stuffing poor content with keywords, most of it focusing on desktop
search.<br />
<br />
A year on, things have changed enormously. However, at
MyTravelResearch.com we don’t see much movement in travel industry and
hotel marketing strategies. The industry doesn’t ‘get it’ yet. They
should.<br />
<br />
Take it from David Amerland, author of Google Semantic Search. He
told MyTravelResearch.com: “Nowhere is reputation more important perhaps
than in the hospitality industry. Thanks to the widespread prevalence
of reviewing systems such as TripAdvisor and Yelp and the use of social
media to share experiences, the hotel industry can finally begin to win
attention and market share by doing what it does best: focus on
providing great service and the best end-user experience possible.”<br />
<br />
Accordingly, here are four tips from MyTravelReserch.com that will help hotels be found easily on the semantic web:<br />
<br />
1. It is more important than ever for hotels to have clarity in
branding and positioning. Consistency in messaging is key to you being
presented when a user is searching. The search engines need to see you
as an authority in your market. This means consistently talking about
similar things.<br />
<br />
2. Concentrate on your area of expertise. Don’t try to be all things
to all people. View yourself as a publisher of compelling, relevant
content. You should strive to become a trusted authority of sound
reputation and influence in the eyes of the search engines. We are
starting to see this in destination marketing, but not so much in
hotels.<br />
<br />
3. Understand the importance of social media beyond posting pictures.
Strive for engagement, interaction, sharing and retweeting. Search
engines are increasingly using these signals to help establish your
influence and relevance to the user search.<br />
<br />
4. Focus on the 4 ‘V’s: Variety of content. Include a variety of
output such as images, stories and videos. Volume of content. Content
should be delivered on a regular basis. Velocity. Content should be
delivered quickly and the more content is shared, retweeted, commented
on, the more likely search engines will take notice. Veracity in
authenticity.<br />
<br />
The above is excerpted from the presentation Bronwyn White will give
at the PATA Travel Mart and Board Meeting (Hospitality Industry
Session), 21 September 2014 in Phnom Penh, Cambodia.<br />
<br />
<b>for more information: </b><a href="http://www.egenergysolutions.com/">www.egenergysolutions.com</a><span id="goog_1396047062"></span><span id="goog_1396047063"></span><br />
</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-950293411172125421.post-87028681688127910102014-09-22T23:25:00.000-07:002014-09-22T23:25:17.486-07:00Sabre acquires Genares, a global CRS and technology provider to the hospitality industry<div dir="ltr" style="text-align: left;" trbidi="on">
Sabre Corporation today announced the acquisition of Genares, a
global, privately-held hospitality technology company, to further
strengthen Sabre’s position as a leading technology partner to hoteliers
worldwide. Terms of the transaction were not disclosed.<br />
<br />
Genares provides central reservations systems, revenue management and
hotel marketing solutions to more than 2,300 independent and chain
hotel properties. Effective immediately, Genares employees will join
Sabre Hospitality Solutions, a global technology provider to nearly
18,000 hotels in 157 countries worldwide. Sabre’s technology is proven
to power incremental revenue growth, efficiency and overall
profitability for many of the world’s leading hospitality brands.<br />
<br />
“Genares is well-known in the industry for its commitment to
outstanding customer service and vast industry expertise, and that is
highly complementary with Sabre,” said Alex Alt, president of Sabre
Hospitality Solutions. “We look forward to continuing, and building
upon, the standard of excellence that Genares has established while
helping their customers reach the next level in profitability and growth
through our broad portfolio of hospitality solutions.”<br />
<br />
The acquisition will build on the foundation of Genares’s outstanding
products and services while introducing Genares customers to a broader
suite of products and services to help accelerate their growth.<br />
<br />
“Becoming part of Sabre is a terrific evolution for Genares and our
customers,” said Eugene Harris, CEO of Genares. “Sabre has a track
record of helping hotels and chains of all sizes succeed in the
marketplace. We are confident that Sabre is the right partner to ensure
our customers continue to receive world-class service and best-in-class
technology solutions.”<br />
<br />
For more information: <a href="http://www.egenergysolutions.com/" target="_blank">www.egenergysolutions.com</a><a href="https://www.blogger.com/null"> </a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-950293411172125421.post-55286707038435320922014-09-20T04:39:00.002-07:002014-09-20T04:40:16.369-07:00E2A – Energy Efficiency Analysis<div dir="ltr" style="text-align: left;" trbidi="on">
<h4 style="text-align: left;">
EcoGreen Energy Solutions E2A Solution
supports owners and operators in developing a strategy to reduce the
expense associated with electric, natural gas and water. In many cases
we identify incentives or rebates that will subsidies the cost of
implementation of proven energy technologies</h4>
<h4 style="text-align: left;">
</h4>
<div style="text-align: left;">
Our E2A Program Includes<img align="right" alt="" src="http://www.egenergysolutions.com/wp-content/uploads/2014/01/Heat.jpeg" height="179" style="margin-left: 15px;" width="281" /></div>
<ul style="list-style: none outside none; padding: 0px;">
<li>1.Site Evaluation Conducted by an EcoGreen Energy Solutions Energy Professional </li>
<li>2.Calculation of Base Line Energy Usage for a 12-month period </li>
<li>3.Energy Star Portfolio Manager and Brand Benchmarking </li>
<li>4.Idenitify Energy Conversation Measures (ECM’s) </li>
<li>5.Estimated Energy Savings </li>
<li>6.Energy Cost Savings </li>
<li>7.Estimate of Implementation Costs</li>
<li>8.Methodology for ECM Calculations </li>
<li>9.Project Cash Flow Analysis </li>
<li>10.Investigation of Rebate, Low Intrest Loan and Grant Oppurtunities </li>
<li>11.Financing Options</li>
</ul>
<b>For more info:<a href="http://www.egenergysolutions.com/" target="_blank">http://www.egenergysolutions.com/</a></b><a href="http://www.egenergysolutions.com/" target="_blank"> </a><br />
<ul style="list-style: none outside none; padding: 0px;">
</ul>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-950293411172125421.post-41523158612769107132014-09-08T21:28:00.005-07:002014-09-08T21:29:47.898-07:00Energy Benchmarking<div dir="ltr" style="text-align: left;" trbidi="on">
<b>You can’t manage what you don’t measure!</b> <a href="http://www.egenergysolutions.com/benchmarking/" target="_blank"><b>Energy benchmarking</b></a>
means tracking a building’s energy and water use and using a standard
metric to compare the building’s performance against past performance
and to its peers. These comparisons have been shown to drive energy
efficiency upgrades and increase occupancy rates and property values.
Benchmarking reveals the relative efficiency of a building’s underlying
operational systems. It enables owners and managers to evaluate
operational performance and possess a baseline metric to be able to
judge future improvements.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChPrTvWqP4MStsoAWYjHd_-P47q4KYQXZ3S_93GvCbLRBmiv-4odJcNfNQ-iaZAD7ZKN2jZ4xyK-pBfwfRCmxl173nZ6XkJLjbYseN495ZZuiOdkx9OGTpJG979r9b5t5Lmrytil8aSsb/s1600/chart.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChPrTvWqP4MStsoAWYjHd_-P47q4KYQXZ3S_93GvCbLRBmiv-4odJcNfNQ-iaZAD7ZKN2jZ4xyK-pBfwfRCmxl173nZ6XkJLjbYseN495ZZuiOdkx9OGTpJG979r9b5t5Lmrytil8aSsb/s1600/chart.png" height="278" width="320" /></a></div>
<br />
<br />
<br />
<span style="color: green; font-weight: bold;">We’ve helped our clients benchmark their properties using various energy benchmarking tools including:</span><br />
<br />
<ul>
<li>ENERGY STAR® Benchmarking (U.S. Environmental Protection Agency Portfolio Manager program)</li>
<li>Hilton LightStay Support</li>
<li>IHG Green Engage Support</li>
<li>WasteWise (recognized by the EPA)</li>
</ul>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_7tqFZ8lh9kUbZcHnuu8Mdh5EcW8_OGVluIvCLTqVBYqLj1pxlrI4F3uad38OXmibxK1blFVxqJgsieYI4Omp0xRSguZhZO0mIhQ3xJHWOSQp0yxbZNn5-zTnMAF_j9djT7j1rcCL5SYe/s1600/eghpic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_7tqFZ8lh9kUbZcHnuu8Mdh5EcW8_OGVluIvCLTqVBYqLj1pxlrI4F3uad38OXmibxK1blFVxqJgsieYI4Omp0xRSguZhZO0mIhQ3xJHWOSQp0yxbZNn5-zTnMAF_j9djT7j1rcCL5SYe/s1600/eghpic.png" height="78" width="320" /></a></div>
<br />
<br />
<b>Why benchmark?</b> The benchmarking process allows owners, management
companies and operators to view an energy usage profile of their
properties. This energy profile provides insight into which areas of
consumption should be focused on to increase efficiency and provide a
roadmap of potential energy and water improvement projects. Benchmarking
can also be used as a baseline for the building against which these
future improvements and operational changes can be measured. Each year,
the building can be benchmarked to see whether or not upgrades had the
desired impact of energy use reductions. <a href="https://ecogreenhotel.box.com/shared/static/3qbub96m51.pdf"><br />
</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxTpO1__eqxwMv451OrWT7E9ktTruzf-zuWT-xgQbDxNhCt6-_YTW7a2M56HMOtKGrk_BfmQTcPz0h7zhgOKv3WEldV4HvbN6GUdgV26-wFZJUw_MZODmQRV_g815kWvDRrgJ2ssu7DX6/s1600/chart2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxTpO1__eqxwMv451OrWT7E9ktTruzf-zuWT-xgQbDxNhCt6-_YTW7a2M56HMOtKGrk_BfmQTcPz0h7zhgOKv3WEldV4HvbN6GUdgV26-wFZJUw_MZODmQRV_g815kWvDRrgJ2ssu7DX6/s1600/chart2.png" height="194" width="320" /></a></div>
<br />
<br />
<b>Wait….Its required?!?!</b> Yes in some areas benchmarking your property is required.<br />
<br />
Want to Learn More About Benchmarking? <b><a href="http://www.ecogreenhotel.com/energy-solutions/contact-us/">Contact</a></b> an EGC Team Member to Learn More!<br />
<br />
<b>For more info: <a href="http://www.egenergysolutions.com/" target="_blank"> http://www.egenergysolutions.com/</a></b><br />
<br />
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-950293411172125421.post-15788393567654951962014-08-06T04:46:00.002-07:002014-08-06T04:46:19.629-07:00LEED™ EB<div dir="ltr" style="text-align: left;" trbidi="on">
EcoGreenHotel and Spiezle Architectural Group have been at the forefront of the sustainability movement. We have partnered to provide the hospitality industry a unique one-stop green building assessment and certification solution. This collaboration combines Spiezle Group’s LEED™ Assessment Services with EcoGreenHotel’s E2A Program (Energy Efficiency Analysis)<br />
<br />
<ul style="text-align: left;">
<li>Most facilities are eligible for LEED™ Certification </li>
<li>Our LEED™ assessment will guide the extent of required improvements</li>
<li> Assessment includes </li>
<li>Energy Star® benchmarking </li>
<li>Identification of energy conservation measures </li>
<li>Water & Waste benchmarking </li>
<li>Renewable energy opportunities </li>
<li>Green transportation and cleaning options </li>
<li>Gap Analysis </li>
<li>Implementation Plan </li>
</ul>
Spiezle Architecture Group has more than 23 LEED accredited
professionals, all of whom are credential holders with the U.S. Green
Building Council – the only organization that can certify a building has
met the LEED requirements.<br />
<br />
<b>For more info: <a href="http://www.egenergysolutions.com/">http://www.egenergysolutions.com/</a></b></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-950293411172125421.post-71248273108077057282014-08-03T22:39:00.000-07:002014-08-03T22:44:10.137-07:00 EcoGreen Team<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.egenergysolutions.com/wp-content/uploads/2011/04/EGC-Team.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="EGC Team" class="size-full wp-image-1057 alignleft" src="http://www.egenergysolutions.com/wp-content/uploads/2011/04/EGC-Team.jpeg" height="200" width="200" /></a>Our team brings a unique blend of perspectives and expertise to every sustainable project, including:<br />
<br />
<div style="font-weight: bold; margin-left: 20em;">
<ul>
<li>LEED</li>
<li>Engineering</li>
<li>Financial incentives and funding</li>
<li>Training and education</li>
<li>Green Certifications</li>
</ul>
<div style="font-weight: normal; margin-left: 20px;">
We take the time to
get to know you and your organization, building both a personal
relationship as well as the best team to work with you towards
sustainability.</div>
</div>
<h2>
EGC Leadership Team</h2>
<h2>
</h2>
<hr />
<a href="http://www.egenergysolutions.com/" target="_blank"><span style="color: #333399;"><b><span style="color: navy;">SCOTT PARISI CHA, President</span><b><span style="color: navy;"> </span></b></b></span></a>-
Scott’s career is extensive which includes starting the hospitality
industries premier sustainability company EcoGreenHotel. Scott has
implemented hundreds of Energy and Water Conversation Projects into the
US Hospitality Sector over the past eight years. Scott found a passion
for sustainability serving as the General Manager of the first LEED
certified and “Environmentally Friendly” Hotel in the United States; the
Sheraton Rittenhouse Square, Philadelphia, PA. Scott advanced from
General Manager to specializing in Multi Property Management for major
brands to include: Intercontinental, Starwood, Hilton and Choice Hotels.
Scott is a veteran hospitality professional whose passion for the
environment has supported the creation and implementation of branded
energy and sustainability programs for independent and franchise hotels.<br />
<br />
<hr />
<a href="http://www.egenergysolutions.com/" target="_blank">
</a><span style="color: navy;"><b>CHRIS LEWIS, VP of Energy Solutions, Operations<a href="https://www.blogger.com/null" target="_blank"> </a>-</b> </span>Chris
has over 20 years in the energy and hospitality industry in the U.S.
and abroad specific to operations, renovation and construction. His vast
experience includes facility management, property improvements,
environmental initiatives, openings and multi-property management. Chris
most recently served as Development and Construction Manager at OTO
Development, focusing to successfully qualify “Green Initiatives” to
include Green Lodging, Energy Star and most notably, LEED
Certifications. Chris brings expertise to EcoGreen Energy Solutions
clients in the areas of mechanical system solutions, equipment
specification, extensive operational direction, project management and
delivery of sustainable technologies.<br />
<br />
<hr />
<a href="http://www.egenergysolutions.com/" target="_blank"><span style="color: navy;"><b>GREG HOFSTETTER, VP of Development</b> </span></a>–
Greg has a vast background including hospitality and energy solutions
to various industries. For more than 25 years, attention was focused on
the branding of golf properties including ownership, finance, marketing,
renovation and day-to-day management. More recent concentration has
been the development of sustainable energy solutions, delivering solar
energy to both industrial and hospitality industries.Greg’s focus at
EcoGreen Energy Solutions is to provide operational driven “green
solutions” to both new and existing clients with emphasis on client
demands. His collaborative and relationship driven approach to client
business growth is the foundation for productive partnerships and
successful sustainable solutions.<br />
<br />
<hr />
<span style="color: #333399;"><b><span style="color: navy;">GEOFF GROCHMAL, Energy Technologies, Operations</span> - </b></span>Geoff
graduated from George Washington University with a BA in Economics and
since early 2011 has developed energy solutions, specializing in Energy
Star benchmarking and Energy Modeling. Previously, Geoff had conducted
an extensive array of quantitative research, focusing on California
“green” legislation, AB 939 Integrated Waste Management Act: findings
showcased a fundamental link between an area’s wealth and its ability to
meet the state’s “green goals.”Today, Geoff brings proven
sustainability technologies to EcoGreen Energy Solutions clients pairing
solutions with ROI’s to meet the ever changing economic landscapes of
our clients.<br />
<br />
<hr />
<span style="color: navy;"><b>DON LESMERISES, Director of Finance</b> </span>–
Don brings over 30 years of business experience, a majority of his
career with Nortel Networks. Don’s educational background is in
Electrical Engineering, earning a BS degree from the University of
Lowell before continuing to Southern University of New Hampshire for his
MBA. Don is a core team member responsible for our Ecommerce site,
Educational Webinars and Utility Reporting to our EcoGreen Energy
Solutions clients, along with management of financial administration for
the company.<br />
<br />
<hr />
<span style="color: #333399;"><b><a href="http://www.egenergysolutions.com/" target="_blank"><span style="color: navy;">GILES KING, Sustainability Analyst, Operations</span></a> – </b></span>Giles
graduated from Appalachian State University with BS degrees in Applied
Physics and Appropriate Technology including a minor in
Mathematics. While at App State, Giles featured experience was with
renewable solutions that included photovoltaic (PV), solar thermal
(SHW), sustainable building design, and resource management. Today,
Giles specializes in administration and submissions of building
modeling, incentive programs that are grant and tax incentive based used
in preparation of our Energy Efficiency Analysis (E2A) reports for
EcoGreen Energy Solutions Clients. Giles extensive education in Physics,
Appropriate Technology and Mathematics enhance our EcoGreenHotel client
reporting.<br />
<br />
<b>For More Info: </b> <b><a href="http://www.egenergysolutions.com/" target="_blank">http://www.egenergysolutions.com/ </a></b><br />
<br /></div>
Unknownnoreply@blogger.com0